New research from Parks Associates found that more than one in five consumers plan to purchase a voice-controlled smart speaker with a personal assistant in 2017.
Interest in the category is growing along the introduction of new devices and the expansion of others, such as the increasing number of models of Amazon Echo and Google Home devices.
"It's still early days for the voice-first market, but rapid early adoption of products like smart speakers with personal assistants, at 12% of U.S broadband households by year-end 2016, demonstrates the need and demand for a natural and easy-to-use interface," stated Dina Abdelrazik, research analyst, Parks Associates. "Natural language processing for voice technologies happen in the cloud, so real-time updates can be made quickly once consumer realities unfold. Multiple channels, from custom to direct-to-consumer retail, will focus on expanding the voice-enabled UX in 2018."
In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there...
More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...
Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
