New research from Parks Associates found that more than one in five consumers plan to purchase a voice-controlled smart speaker with a personal assistant in 2017.
Interest in the category is growing along the introduction of new devices and the expansion of others, such as the increasing number of models of Amazon Echo and Google Home devices.
"It's still early days for the voice-first market, but rapid early adoption of products like smart speakers with personal assistants, at 12% of U.S broadband households by year-end 2016, demonstrates the need and demand for a natural and easy-to-use interface," stated Dina Abdelrazik, research analyst, Parks Associates. "Natural language processing for voice technologies happen in the cloud, so real-time updates can be made quickly once consumer realities unfold. Multiple channels, from custom to direct-to-consumer retail, will focus on expanding the voice-enabled UX in 2018."
According to the researchers at Parks Associates, 15 percent of all pay TV subscribers in the U.S. with broadband connectivity downgraded to a less expensive service in the last year. Also, 34 percent...
Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...
