Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates.
Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband households or pay-TV-only households.
From the article "22% of US broadband homes watch terrestrial TV."
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Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
