The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.
Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.
Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.
From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"
Broadband services remain a key driving force in global productivity and communication. Businesses, governments, and individuals continue to rely upon the quality and dependability of high-speed data...
For video service providers, adopting a data analytics solution is fast becoming a must-have but it exposes them to new security and privacy risks. The report outlines the challenges and solutions, wi...
High-income broadband households are behind a recent jump in smart home adoption in Canada, according to new research. A report by Parks Associates, “Smart Home and IoT in Canada,” indicates that 19 p...
Brett Sappington, Senior Director of Research at Parks Associates, says compliance and security considerations are forcing operators to decide whether or not data security should be part of their core...
