The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.
Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.
Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.
From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"
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Parks Associates unveiled four new reports today, focusing on the Internet of Things (IoT) cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportuni...
According to Parks Associates, security cameras are the most popular smart home devices, and more than 40 percent of people who own one access the devices daily or almost daily through an app. So X...
While you’re watching “The Walking Dead, have you ever used your phone to settle an argument over the name of that actor who’s currently being pestered by zombies? Ever used your tablet to check stats...
