As has been the case for the past five years, Security Sales & Integration and Parks Associates have once again collaborated on the annual Residential Security Dealer Survey (a.k.a. Residential Market Report).
Now in its sixth year, the 2018 survey was fielded in August and September, and lends key insights into the leading trends, opportunities and challenges. A few more than 200 security dealers participated in the survey. Not all dealers respond to all questions, so question base numbers and margins of error percentages vary.
From the article "2018 Residential Security Market Report: Home Monitoring Fees, DIY on Upswing" by Tricia Parks and Scott Goldfine.
If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...
Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
