However, familiarity has at least tripled since the introduction of smart home devices through the residential security industry — real progress. New market entrants and improved iterations of existing smart home device types continue to emerge at a quick clip.
SSI’s annual Residential Market Report, researched in conjunction with Parks Associates and now in its fifth installment, analyzes the current state of smart home device awareness, interest, penetration and associated professional security dealer opportunities.
From the article "2017 SSI Residential Market Report Reveals Smart Home Opportunities for Security Dealers" by Tricia Parks.
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Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
