However, familiarity has at least tripled since the introduction of smart home devices through the residential security industry — real progress. New market entrants and improved iterations of existing smart home device types continue to emerge at a quick clip.
SSI’s annual Residential Market Report, researched in conjunction with Parks Associates and now in its fifth installment, analyzes the current state of smart home device awareness, interest, penetration and associated professional security dealer opportunities.
From the article "2017 SSI Residential Market Report Reveals Smart Home Opportunities for Security Dealers" by Tricia Parks.
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
