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But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the new HBO OTT service when it becomes available, that 91% of them currently subscribe to a pay TV service, and that about half will cancel the pay service when they the new HBO Go. That survey also happened in the fourth quarter of 2014.
So 2015 is the OTT year when “someday” happens. And something. And somehow. It's all pretty unclear.
From the article "2015 When Real Cord-Cutting Effects Kick In, Report Says" by P.J. Bednarski.
For Google, though, the large market for smart TVs and streaming media boxes makes it worth another try. While TV sales have been sluggish, sales of devices that plug into televisions and play vide...
In US households last year, nearly half of all purchases of set-top boxes -- small electronic devices that stream online video and music on your TV -- were Rokus, and Roku devices continue to show...
Apple TV has been adding more content lately as the company has had to fight a handful of competitors -- including Roku, Amazon, and Google -- in the streaming-media device market. Spurring interes...
The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...
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