But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the new HBO OTT service when it becomes available, that 91% of them currently subscribe to a pay TV service, and that about half will cancel the pay service when they the new HBO Go. That survey also happened in the fourth quarter of 2014.
So 2015 is the OTT year when “someday” happens. And something. And somehow. It's all pretty unclear.
From the article "2015 When Real Cord-Cutting Effects Kick In, Report Says" by P.J. Bednarski.
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