That over-the-top services (OTT) now permeate the mainstream is beyond doubt, but OTT really hit the gas over the last 12 months says research by Parks Associates.
The OTT Playbook, Part II: Keys to Building Momentum study — co-sponsored by Vindicia and Ooyala — found that the global OTT marketplace comprises more than 65 players either offering video services or about to do so in the coming months.
In addition to active OTT video services from the likes of Netflix, Hulu Plus, HBO and Amazon Prime, Parks identified a number of leading players across major markets stating their intentions to introduce OTT services such as SingTel, Sony, Warner Bros, Overstock.com and Samsung.
From the article "2015 a blockbuster year for OTT" by Rapid TV News.
Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...
In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...
The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...
