A fifth (20%) of US pay-TV subscribers were dissatisfied with their pay-TV service at the end of last year, up 100 percent from early 2013, a study from Parks Associates showed. The researcher said high satisfaction with pay-TV fell across all providers though telecom services witnessed the highest drop in highly satisfied customers, compared to cable and satellite providers. Only one-third of pay-TV subscribers said they were very satisfied with their service, narrowing from the 57 percent who indicated very high satisfaction levels in 2013.
From the article "20% of US pay-TV subscribers were dissatisfied - study."
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
