Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
March 16, 2017
A fifth (20%) of US pay-TV subscribers were dissatisfied with their pay-TV service at the end of last year, up 100 percent from early 2013, a study from Parks Associates showed. The researcher said high satisfaction with pay-TV fell across all providers though telecom services witnessed the highest drop in highly satisfied customers, compared to cable and satellite providers. Only one-third of pay-TV subscribers said they were very satisfied with their service, narrowing from the 57 percent who indicated very high satisfaction levels in 2013.
From the article "20% of US pay-TV subscribers were dissatisfied - study."
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .