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March 16, 2017
A fifth (20%) of US pay-TV subscribers were dissatisfied with their pay-TV service at the end of last year, up 100 percent from early 2013, a study from Parks Associates showed. The researcher said high satisfaction with pay-TV fell across all providers though telecom services witnessed the highest drop in highly satisfied customers, compared to cable and satellite providers. Only one-third of pay-TV subscribers said they were very satisfied with their service, narrowing from the 57 percent who indicated very high satisfaction levels in 2013.
From the article "20% of US pay-TV subscribers were dissatisfied - study."
Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...
The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...
No longer would HBO be reliant on a broadband operator to deliver Game of Thrones, The Sopranos or Last Week Tonight with John Oliver. (HBO does distribute directly to consumers via streaming service...
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