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March 16, 2017
20% of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013.
Parks Associates’s new report TV Services: Changing the Channel Package shows only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.
“High satisfaction with pay TV has dropped across all providers,” said Brett Sappington, senior director of research, Parks Associates.
From the article "20% of US pay-TV subscribers dissatisfied."
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
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It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...
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