20% of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013.
Parks Associates’s new report TV Services: Changing the Channel Package shows only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.
“High satisfaction with pay TV has dropped across all providers,” said Brett Sappington, senior director of research, Parks Associates.
From the article "20% of US pay-TV subscribers dissatisfied."
A new survey from Parks Associates finds that “Inflation and interest rates are up, and consumers perceive electric vehicles as expensive, challenging to charge outside the home, and limited in range....
For many Americans, the average cost of home internet is $63 a month, which might seem like a good deal. However, according to Parks Associates data from 2022, US households spend an average of $116 a...
"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report. Recent research...
Consumer adoption of smart wearables is now nearly half (48%) of U.S. Internet households, Kristen Hanich, director of research for Parks Associates, told a Connected Health Summit audience Thursday,...
