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March 14, 2018
While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looking to avoid over-priced and bloated cable TV bundles. And according to a new study by Parks Associates, one in five US broadband households now use an antenna as their primary mode of consuming television. That's up from 16% back in 2015, and the phenomenon shows no indication of slowing down.
From the article " 20% of Broadband Homes Now Get TV Via Antenna" by Karl Bode.
Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s Di...
But more importantly, he said, T-Mobile wants to remake the cable TV industry much like it did mobile service. The company upended the mobile industry, getting rid of two-year contracts and offering u...
A growing number of consumers subscribe to multiple streaming services, with those paying for three or more services doubling since 2014, according to Parks research. And people don’t want to juggle f...
Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...
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