While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looking to avoid over-priced and bloated cable TV bundles. And according to a new study by Parks Associates, one in five US broadband households now use an antenna as their primary mode of consuming television. That's up from 16% back in 2015, and the phenomenon shows no indication of slowing down.
From the article " 20% of Broadband Homes Now Get TV Via Antenna" by Karl Bode.
Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...
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The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With...
