While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looking to avoid over-priced and bloated cable TV bundles. And according to a new study by Parks Associates, one in five US broadband households now use an antenna as their primary mode of consuming television. That's up from 16% back in 2015, and the phenomenon shows no indication of slowing down.
From the article " 20% of Broadband Homes Now Get TV Via Antenna" by Karl Bode.
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
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Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
