Providing market intelligence for more than 35 years

In The News

2.5 mln EU households to have smart home controllers by 2019

A total of 2.5 million Western European households will have a smart home controller by 2019, according to a research by Parks Associates. Smart home systems will need the flexibility to deliver multiple value propositions within the household, researchers said. Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features, according to researchers.

The key challenges in the smart home market include low consumer awareness and lack of a concise value proposition, researchers noted. The industry will overcome low awareness over time, thanks to the entry of high-profile players in the consumer IoT ecosystem, but to create value on a mass-market scale, smart home products must be able to integrate multiple features, the same research said.

Stuart Sikes, President, Parks Associates, will discuss the growth of the smart home and its implications at Smart Home Summit, 29-30 September in London. 

From the article "2.5 mln EU households to have smart home controllers by 2019" by telecompaper.com

Previously In The News

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Everything You Need to Know About the First Super Mario iPhone Game

"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...