Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019, according to Parks Associates data.
Many households that cut the traditional pay-TV cord or never subscribed in the first place “are looking for a live and more linear video viewing experience via online options, which is driving vMVPD service uptake,” confirms Parks Associates Senior Analyst Paul Erickson.
“These services also promise less costly investment and more content flexibility, which increases the appeal among today’s video viewers, who are accustomed to the benefits of OTT solutions.”
From the article "19% Of Households Have vMVPDs, 49% Have Four+ Streaming Services" by Karlene Lukovitz.
New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks...
According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...
Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing. The impact of these solutions can vary widely, depending on the age of the building and the...
When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes...
