Nearly a fifth (19%) of U.S. households say they have canceled at least one over-the-top (OTT) Internet-based TV service within the last year, according to new research from Parks Associates.
However, that churn rate has decreased slightly from 20% in the year prior, according to Parks.
Households with over-the-top subscriptions currently pay less than $8 per month on average for those services and $8 per month on physical media purchases and rentals such as DVDs, according to Parks.
From the article "19% Cancel Internet-Connected TV Services, 19% To Add Them" by Chase Martin.
A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four. From t...
A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...
Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...
In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...
