Nearly a fifth (19%) of U.S. households say they have canceled at least one over-the-top (OTT) Internet-based TV service within the last year, according to new research from Parks Associates.
However, that churn rate has decreased slightly from 20% in the year prior, according to Parks.
Households with over-the-top subscriptions currently pay less than $8 per month on average for those services and $8 per month on physical media purchases and rentals such as DVDs, according to Parks.
From the article "19% Cancel Internet-Connected TV Services, 19% To Add Them" by Chase Martin.
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
