Nearly a fifth (19%) of U.S. households say they have canceled at least one over-the-top (OTT) Internet-based TV service within the last year, according to new research from Parks Associates.
However, that churn rate has decreased slightly from 20% in the year prior, according to Parks.
Households with over-the-top subscriptions currently pay less than $8 per month on average for those services and $8 per month on physical media purchases and rentals such as DVDs, according to Parks.
From the article "19% Cancel Internet-Connected TV Services, 19% To Add Them" by Chase Martin.
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
