Research from Parks Associates indicates that 18 per cent of UK broadband households have used paid-service Netflix in the past 30 days, compared to 20 per cent who used the free ITV Player and 33 per cent who used the free iPlayer to stream video programming. Overall 58 per cent of UK broadband households used a video streaming service or player within the past 30 days.
“The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape,” said Brett Sappington, Director, Research, Parks Associates. “The fact that a growing number of consumers are willing to pay for subscription services when there are free options, like iPlayer and other broadcaster-based sites or apps, shows strong appetite for video among consumers. Netflix, the clear leader in the US, entered Europe with high expectations. Subscriber growth has been slow in several parts of Europe, but with no dominant leaders in subscription services, Netflix and other entrants are gaining a foothold. For example, Amazon Instant Video had the highest rate of usage in Germany with 17 per cent of broadband households, and Netflix was second at 6 per cent.”
From the article "18% UK broadband homes use Netflix" by Advanced Television.
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached near...
“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement. According to the report, virtual and augmented...
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
