Providing market intelligence for more than 35 years

In The News

16 Per Cent of Spanish Pay-TV Households Were First-Timers In 2015

Sixteen per cent of Spanish pay-TV households subscribed to their service for the first time in 2015, according to research from Parks Associates.

The research project, titled Connected Consumer in Europe, revealed that Spanish consumers are more likely than other western European markets either to have never had pay-TV or to have cancelled pay TV in favour of online video sources.

From the article "16 Per Cent of Spanish Pay-TV Households Were First-Timers In 2015" by James Groves.

Previously In The News

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...