In The News

16 Per Cent of Spanish Pay-TV Households Were First-Timers In 2015

March 01, 2016

Sixteen per cent of Spanish pay-TV households subscribed to their service for the first time in 2015, according to research from Parks Associates.

The research project, titled Connected Consumer in Europe, revealed that Spanish consumers are more likely than other western European markets either to have never had pay-TV or to have cancelled pay TV in favour of online video sources.

From the article "16 Per Cent of Spanish Pay-TV Households Were First-Timers In 2015" by James Groves.

Previously In The News

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...

‹
1
2
...
182
183
184
185
186
187
188
...
719
720
›