According to research from Parks Associates, 16 per cent of US broadband households have a sports OTT video service subscription. Although it does not stream live games, NFL Game Pass is the most highly adopted service, with 6 per cent of U.S. broadband households having a subscription compared to 4 per cent for the WWE Network and MLB.TV.
“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider,” said Glenn Hower, Research Analyst, Parks Associates. “The user experience is of paramount importance to the viewer for sports content. The lead established by the NFL speaks to popularity of football, and the league’s service has avoided a major hurdle since it does not stream live games.”
From the article "16% US Households Take OTT Sports" by www.advanced-television.com
The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
But two crucial streaming devices don't have HBO Max apps. Neither Roku and Amazon Fire TV devices supported HBO Max, even though those devices represent the vast majority of streaming devices in the...
