According to a recent Parks Associates report 360 Deep Dive: Pricing Strategies for Residential Security,16 percent of U.S. broadband households plan to buy a security-related smart home product, such as video doorbells, cameras, or door locks, in the next 12 months.
Eight percent of U.S. broadband households plan to buy professionally monitored service, while the remaining intenders are planning to buy security systems with self-monitoring or ad-hoc monitoring.
“These smart products address the same core needs of consumers — to feel safe and secure in their home, having peace of mind that all is well and knowing they will be alerted of potential dangers,” says Dina Abdelrazik, senior analyst, Parks Associates.
“Only 28 percent of security intenders plan to subscribe to long-term professional monitoring, illustrating competition from alternative business models and standalone security products that have entered the market.”
From the article "16% of US Households Plan to Buy Standalone Smart Security Products."
In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
