16% of US broadband households have a sports OTT video service subscription, according to Parks Associates.
Although it does not stream live games, NFL Game Pass is the most highly adopted service, with 6% of U.S. broadband households having a subscription compared to 4% for the WWE Network and MLB.TV.
“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider,” said Glenn Hower, research analyst, Parks Associates.
From the article "16% Of US Homes Have OTT Sports Service" by www.broadbandtvnews.com
Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
