"First-time adoption of pay-TV is up among Spanish broadband households as is the penetration of pay TV overall," said Brett Sappington, director, research, Parks Associates and author of the report. "The Spanish pay-TV market in general has a very active, cost-conscious base of subscribers, with higher-than-average rates of downgrades and upgrades and a substantial population of cord-nevers."
From the article "16% of Spanish pay-TV households become first-time subscribers in 2015" by www.rapidtvnews.com
A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...
Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...
The answer: 17, per research released at the CES 2024 trade fair by Parks Associates. That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...
In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...
