A recent Parks Research study found that, of U.S. broadband households, 18 percent plan to buy earbuds over the next 12 months, 16 percent plan to buy headphones, and 15 percent plan to buy wireless speakers. "The smartphone has evolved into the primary interface for the connected home," says Parks Research, and it is driving interest in the wireless and "connected audio" categories. The company's 360 View: Mobility and App Economy report states that more than one third of U.S. broadband households use their smartphones to stream music to a speaker or stereo system. Not surprisingly, this practice is most popular amongst consumers ages 25 through 34.
From the article "15 Percent of U.S. Broadband Households Plan to Buy Wireless Speakers" by HomeTheaterReview.com
More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...
To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
"The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications," said Harry Wang, director, health and mobile produ...
A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a...
