New cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%.
360 View: Entertainment Services in US Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.
“Pay-TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates.
From the article "15% Of US Broadband Homes Have Antenna-Only TV" by www.broadbandtvnews.com
Live broadcast TV has plummeted to 44% of consumption on televisions at the end of last year, down from 60% five years earlier, according to new research from Parks Associates. The research firm said...
The home security sector is experiencing flattening recurring monthly revenue (RMR) growth as adoption of interactive services has passed the 50% mark, according to new smart home monthly revenue rese...
OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
