Providing market intelligence for more than 35 years

In The News

14% of US homes plan to buy streaming media player

14% of US broadband households plan to buy a streaming media player by midyear 2016 and that, as of the third quarter of 2015, 31% of US broadband households currently own a streaming media player, up from 27% at the beginning of the year.

“Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services” said Barbara Kraus, director of research, Parks Associates.

From the article "14% of US homes plan to buy streaming media player" by BROADBAND TV NEWS CORRESPONDENT.

Previously In The News

More Americans Are Getting Familiar With Virtual Reality Technology

Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...

After Trying VR, Nearly Half Plan To Buy

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement. According to the report, virtual and augmented...

Parks: Broadcast TV Still Trumps Streaming Video

Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according t...

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...