Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to two or more OTT services. Partnering, Aggregation, and Bundling in Video Services reports only 33% subscribed to multiple services in early 2017 and 20% in 2014.
Partnering, Aggregation, and Bundling in Video Services explores the evolving dynamics of partnerships, aggregation, and bundling that are developing in the industry. It also examines the evolution of entertainment brands and profiles the leading online aggregation platforms available to video services today.
From the article "130% growth in US broadband households that subscribe to two or more OTT services: Parks Associates."
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
The deal is a coup for Beck, whose network has struggled to find carriage with some traditional cable systems. Sling, which launched in early 2015, has emerged as one of the most popular services for...
Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...
