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May 06, 2018
Approximately 12 percent of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26 percent in the US, according to data from International IoT research firm Parks Associates. The security market in Canada is starting to leverage these products to drive new growth in their market. In Canada, 25 percent of broadband households have an active home security system, 70 percent of which have professional monitoring, and 25 percent of professionally monitored households plan to switch providers over the next year.
From the article "12% of Canadian broadband households have smart home device."
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
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