Security breaches cost a lot of money. In the U.S., the average data breach costs $5.4 million. The average cost, globally, of a compromised record rose 9 percent in 2014 to $145; costs in the U.S. rose to $201 per record. The 2014 Target breach was estimated at a gross cost of $162 million, with a net cost of $105 million after reduction for insurance payments and tax deductions.
From the article "11 Real Costs Of A Corporate Data Breach" by Brad Russell.
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Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
