Are you watching Netflix using somebody else's account login? You're not alone, according to new research from the US, which suggests more than one in ten of the video streaming service's users are on borrowed accounts.
The Parks Associates study found that Netflix had more shared account users than any other video streaming site. Eleven per cent of Netflix users are using an account paid for by someone else, compared to 10% of Hulu Plus users and 5% of Amazon Prime Instant Video users.
The research suggests there could be a large number of students borrowing mum and dad's credentials. "Account sharing is highest among younger households, where 22% of those 18-24 who use an OTT [over the top] service use a subscription paid by someone outside of their household," Parks' research paper states.
From the article "11% of Netflix users are using somebody else's account" by Barry Collins.
Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...
The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...
Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like i...
