Netflix, Hulu Plus, and Amazon Instant Video subscribers are generous when it comes to sharing their passwords. In a new study, Dallas-based research firm Parks Associates discovered that out of 57% of U.S. broadband homes which access streaming subscription services, 11% of these households use these services via someone else’s paid account.
Parks broke down the total 11% figure into smaller data points based on which streaming services had the most-shared accounts. Approximately 11% of Netflix users access the service through an account paid for by another user, while 10% of Hulu Plus users do the same. Only 5% of Amazon Prime users access Instant Video via a paid subscriber’s account.
Additionally, Parks noted how account sharing on video subscription services tends to occur in households with younger demographics. Out of the surveyed 18- to 24-year-old streaming service users, 22% of them access the over-the-top platform video using someone else’s account.
From the article "11% Of American Households Rely On Shared Video Streaming Accounts" by Bree Brouwer.
According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart cap...
Speakers from Comcast, AT&T Digital Life, Schneider Electric, Vivint Smart Home, Rovi and Hewlett-Packard and others participated in Parks Associates annual Connections conference in San Francisco thi...
Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...
Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...
