Netflix, Hulu Plus, and Amazon Instant Video subscribers are generous when it comes to sharing their passwords. In a new study, Dallas-based research firm Parks Associates discovered that out of 57% of U.S. broadband homes which access streaming subscription services, 11% of these households use these services via someone else’s paid account.
Parks broke down the total 11% figure into smaller data points based on which streaming services had the most-shared accounts. Approximately 11% of Netflix users access the service through an account paid for by another user, while 10% of Hulu Plus users do the same. Only 5% of Amazon Prime users access Instant Video via a paid subscriber’s account.
Additionally, Parks noted how account sharing on video subscription services tends to occur in households with younger demographics. Out of the surveyed 18- to 24-year-old streaming service users, 22% of them access the over-the-top platform video using someone else’s account.
From the article "11% Of American Households Rely On Shared Video Streaming Accounts" by Bree Brouwer.
Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major a...
A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for virtual di...
“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...
Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows. The biggest benef...
