Netflix, Hulu Plus, and Amazon Instant Video subscribers are generous when it comes to sharing their passwords. In a new study, Dallas-based research firm Parks Associates discovered that out of 57% of U.S. broadband homes which access streaming subscription services, 11% of these households use these services via someone else’s paid account.
Parks broke down the total 11% figure into smaller data points based on which streaming services had the most-shared accounts. Approximately 11% of Netflix users access the service through an account paid for by another user, while 10% of Hulu Plus users do the same. Only 5% of Amazon Prime users access Instant Video via a paid subscriber’s account.
Additionally, Parks noted how account sharing on video subscription services tends to occur in households with younger demographics. Out of the surveyed 18- to 24-year-old streaming service users, 22% of them access the over-the-top platform video using someone else’s account.
From the article "11% Of American Households Rely On Shared Video Streaming Accounts" by Bree Brouwer.
Research group Parks Associates reports that 35% of households are familiar with the potential for EVs charging at home to automatically minimize costs by charging when rates are low, and 51% say its...
Subscribers of fixed wireless access (FWA) from mobile network operators (MNOs) are more satisfied with the price of service than fiber or cable subscribers, according to fixed wireless satisfaction r...
According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet provider in the past year reported at least one difficulty. They mentioned chal...
Parks Associates announced on Jan. 18 that its latest research shows nearly 30% of United States internet households who have subscribed to a new home internet provider in the last year report facing...
