A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates.
From the article "10 Things To Know About Online-To-Offline Marketing From 2017" by Lauryn Chamberlain.
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...
