In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acquired by Amazon, now sells Echo and other smart things, right alongside fresh produce. The visibility increases impulse buys by consumers who hadn’t done their homework. According to Parks Associates, roughly 40% of consumers spent less than one day shopping for smart house products.
From the article "10 Reasons Smart Home Devices Will Be Everywhere in 2018" by Julie Jacobson.
Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...
That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...
Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
