Smart home gift-giving is on the rise, expanding the universe of potential users that don’t necessarily know what they’ve gotten themselves into. Parks Associates estimates some 20% of smart-device owners receive their goods as a gift. For the 2017 holiday season, the researcher indicates 36% of Millennials will buy these products as gifts, potentially for unsuspecting parents not as tech-savvy as the younger generation.
From the article "10 Reasons Smart Home Devices Will Be Everywhere in 2018" by Julie Jacobson.
Smart home technologies are beginning to enjoy their day in the sun, with adoption levels rising across the board. One recent research report from Parks Associates claims that 17% of US broadband hous...
According to a May report from the consultancy Parks Associates, 27 percent of U.S. homes with a broadband internet connection owned at least one smart speaker, yet about 45 percent of their owners “s...
Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, ha...
EnergySage announced today that John Gingrich, senior vice president of strategic partnerships, will present at the Parks Associates 2016 Smart Energy Summit: Engaging the Consumer, taking place Febru...
