Smart home gift-giving is on the rise, expanding the universe of potential users that don’t necessarily know what they’ve gotten themselves into. Parks Associates estimates some 20% of smart-device owners receive their goods as a gift. For the 2017 holiday season, the researcher indicates 36% of Millennials will buy these products as gifts, potentially for unsuspecting parents not as tech-savvy as the younger generation.
From the article "10 Reasons Smart Home Devices Will Be Everywhere in 2018" by Julie Jacobson.
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Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...
