In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acquired by Amazon, now sells Echo and other smart things, right alongside fresh produce. The visibility increases impulse buys by consumers who hadn’t done their homework. According to Parks Associates, roughly 40% of consumers spent less than one day shopping for smart house products.
From the article '10 Indications 2018 Will be a Big Year for Smart Home Installations" by Julie Jacobson.
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Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
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The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
