In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acquired by Amazon, now sells Echo and other smart things, right alongside fresh produce. The visibility increases impulse buys by consumers who hadn’t done their homework. According to Parks Associates, roughly 40% of consumers spent less than one day shopping for smart house products.
From the article '10 Indications 2018 Will be a Big Year for Smart Home Installations" by Julie Jacobson.
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
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Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
