Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
The new report, “State of Residential Security and Smart Home in Europe” hones in the state of home security and smart home offerings in Europe and analyzes the challenges faced by companies looking f...
A new white paper by Parks Associates for Ooyala concludes that connected device apps have become the new battleground for video services, with Pay TV operators, OTT service providers, broadcasters, c...
Internet users with email or online-service accounts they no longer use should log into them and close them out. “They just create more points of vulnerability,” said Brad Russell, a research analyst...
OTT video service credential sharing – or password sharing – cost the media industry $500 million in direct revenues during 2015, according to research published by Parks Associates in July. Now Cisco...
