Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
A new whitepaper by released by Parks Associates reveals that 71% of U.S. broadband households own a connected entertainment device. Titled “Changing Dynamics of the Smart Home: Opportunities for S...
Smart speaker sales are soaring. There’s no denying that. But new research from Parks Associates helps put that data into context. The firm projects that total sales of smart speakers with digital voi...
Among the driving forces behind increasing DIY consumer adoption is cost. Owning a security system can seem a luxury for consumers due to the associated monthly fees that may come with purchasing a sy...
More than 70% of security dealers in the United States offer services beyond traditional monitoring as these firms continue exploring ways to strengthen service bundles and differentiate in an increas...
