Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
Apple's commitment to the high end has crimped its market share of streaming players, preventing it from dominating an exploding market. The number of households with a streaming player has quadrupled...
Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...
The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...
The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...
